Project Description
Brevet de technicien supérieur (BTS)
Every business sector develops new technical support positions associated with engineering, research, senior financial or commercial management. The BTS (Brevet de Technicien Supérieur), a state diploma, meets all the requirements in terms of qualifications and skills, with the aim of immediate professional immersion.
Obtained after 2 years, the BTS confers a professional qualification in the commercial and services sectors. The skills acquired meet the challenge of globalization of trade and a changing productive systems which today require profound technological knowledge, operational know-how and managerial competencies.
Statistics from recent years have shown a high rate of employability among BTS holders (100%). As an internationally recognised state diploma, the BTS can be a steppingstone to pursue a Bachelor’s or Master’s Degree both in Mauritius and abroad.
An Internationally Recognised Diploma
The BTS (Brevet de Technicien Supérieur) is a national diploma of the French higher education system which is part of the European system of LMD (Licence (Degree) – Masters – Doctorat – PhD). The European Credit Transfer System which allows a student to move through any educational system of the countries of the European Union. The BTS counts for a total of 120 ECTS (European Credit Transfer System).
For companies engaged in international competition, the BTS complies with the demands of technical and professional training as defined by the United Nations Educational, Scientific and Cultural Organisation (UNESCO) and the International Labour Organisation (ILO): “A general education that involves the study of techniques and related sciences, the acquisition of practical skills, attitudes, understanding and knowledge related to the professions of the various sectors of economic and social life.” (Technical and Vocational Education and Training for the 21st Century).
BTS Marketing
2 years
Diploma
Full-time
- L’académie de La Réunion
Course Objective
The objective of BTS Marketing is to develop skills in two fields, namely management and commerce. It aims at training sales representatives with versatile managerial skills, having a global comprehension of the economy and competence in the management of a company.
This program gives the tools to students to partly participate in the marketing process. Since companies need to make sure that clients, who are more demanding nowadays, are satisfied, the process needs to be successful from start to finish, that is from the basic offer (of goods or services) to the relationship with the final customers.
The student will benefit from a training to enable him/her to be involved in the overall commercial process (from research to relationship with the end clients, passing through the optimisation of the goods or service on sale).
The training received enables the implementation of strategies to develop the commercial offer, attract customers, motivate them to purchase the product/service and then retain them. Moreover, IT and communication play a key role in obtaining new clients.
Course Content
BTS Marketing is a versatile course which allows students to have a solid general foundation to remain open to different professional or educational opportunities.
General Syllabus
- General Knowledge and expression
- Modern Language
- Economics
- Business Management
- Law
Professional Syllabus
- Marketing
- Business Relations
- Business Units Network Marketing
Professional Internships
Internships of 12-14 weeks in a professional setting divided into preparatory professional missions (20 half days per academic year) and follow up, as well as total professional immersion.
Job Prospects
The objective is to be employed in a business unit in different capacities: shop manager, site manager, agency manager, commercial agency manager, area manager, profit centre manager, account manager, head of sales, head of marketing.
Further Studies
Since the course foundation is quite broad, students can pursue a bachelor’s degree or master’s in the following: Management, Marketing, Banking, Finance, Insurance, Tourism, Human Resources, Management, Communication, or E-commerce, and even apply to schools of commerce.
